About

45+ adults are one of the most neglected groups in companies, especially after the beginning of COVID-19, when the situation changed completely the way of work. Moreover, 45+ adults have the additional obstacle that, over time, their chances of starting up a business, changing jobs or looking for a new job diminish, with its subsequent exclusion risk. It is important that 45+ adults will be able to reinvent themselves to contribute with their experience and wisdom to the transformation of society and business. For this successful career, 45+ adults should acquire transversals skills, such as creativity and innovation.

PRIORITY45 aims to promote the upskilling and reskilling of 45+ adults to achieve a complete and resilient workforce that, through innovation, creativity and cooperation, can survive in today’s globalised and volatile world. It will also promote among companies and other institutions the relevancy of establishing training plans for 45+ adults to avoid discrimination.

PRIORITY45 will, thus, contribute to create inclusive environments that foster equality labour opportunities within the European industry, and that are responsive to the needs of the global community, especially for adults as they age.